A recent concert by Chinese celebrity Roy Wang (Wang Yuan 王源) has become a hot topic on Chinese social media as female fans attending the show collectively decided to wear wedding dresses to express their love for the singer.
Born in 2000, Roy Wang is best known as a member of the hugely popular TFboys idol group that debuted in 2013, but his solo career has also been thriving for years. Wang is an award-winning musician, who is now among China’s most influential young celebrities. On Weibo, he has nearly 85 million followers.
The sight of so many fans coming to Wang’s Chongqing concert wearing wedding dresses was already remarkable, but it garnered even greater attention when it turned out that some of the women’s boyfriends were so upset over their girlfriends wearing a wedding dress for another man that they ended the relationship because of it.
On Douyin (China’s TikTok), the related discussion made it to the top 5 trending daily topics list.

Female fans partying in their wedding dress. Photo posted on Weibo.
The story gained further traction when reports emerged that some female fans who had recently purchased wedding dresses for the concert attempted to return them to the store the next day, taking advantage of the store’s policy that allows returns within seven days without requiring a specific reason (7天无理由退货).
“I already wondered why business was suddenly booming,” one Chongqing wedding gown seller wrote on social media, complaining how the return policy was being abused by some of Roy Wang’s fans.
Others saw the fact that they wore the wedding dress to the concert as a unique selling point, and tried to resell their gowns online for more than the original price, claiming that the dress still had “a hint of the concert’s aroma.”

Scene of the concert.
Commenters bombarded these women with negative comments, as the topic also drew wider discussions on how far some fans are willing to go to show their love for their idols.
Some social media users expressed that a wedding dress has a symbolical or even sacred function, and that tying the concept of fandom to matrimony is inappropriate. They condemned the women for showing up to the concert as brides.
Given that many of the commenters criticizing the women were male, there were also feminist voices that condemned these men for their pettiness and chauvinistic attitudes. One comment stood out: “There will always be men whose ego is bruised when women they don’t even know won’t wear a wedding dress and save their chastity for them. Thanks to Roy Wang’s concert, I once again realize the diversity of species.”
In an online poll asking people “Can women only wear a wedding dress once in their lives” (#女生一生只能穿一次婚纱吗#) the majority of people replied that they should just wear whatever they like.
“My first thought is that this is romantic,” one popular entertainment blogging account (@娱大蜀黍) wrote: “My second thought is that it’s actually quite moving. In the midst of their youth, they are writing a passionate chapter for themselves. They will treasure it as a beautiful memory later on in life. They do what they love and they’re not bothering anyone. It’s perfectly fine.”
By Manya Koetse & Miranda Barnes
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The post Fandom Meets Matrimony: Sea of Brides at Roy Wang’s Concert as Female Fans Show Up in Wedding Gowns appeared first on What's on Weibo.