Weibo’s official workout account ‘Weibo Fit’ (@微薄健身) recently organized an activity that officially starts on May 6, encouraging all netizens to participate in a competition to show off their workouts and weight loss results. Under the hashtag of “The Big Weight Loss Challenge” (#减肥大作战#), netizens can share pictures and exercise routines. By participating, netizens can also win ‘red envelopes’. The hashtag became trending on April 28, a week before the challenge officially starts.
The Weibo challenge is hosted by several sports-related ‘Big Vs’ -influential microbloggers-, such as exercise blogger Zhang Jingqi Unlimited (@张景琦Unlimited) or the ‘Figure Master’ (@体态大师), a blogger with over 2,4 million followers who frequently shares exercise videos.
“Summer is coming. Mermaid line, A4 waist, Iphone 6 legs,..you can master any figure!” – Weibo fit says. Although the weight loss challenge is supposed to promote exercise and healthy eating, the hashtag is already dominated by pictures of tiny waists.
“Right now I am 160 cm tall and weigh 55 kilograms,” one netizen called Mulan writes: “I want to be slender instead of plump, and my goal is to eliminate my fat belly and legs, while maintaining my bosom.”
Other netizens have already started the challenge, showing their running results, exercise routines and calorie data.
As the official challenge is yet to start, this may just be the beginning of exercise pictures taking over Weibo.
But there are also Weibo users who already seem to have had enough of weight loss challenges on China’s social media. Instead of posting pictures of their bodies, they rather post pictures of ice cream under the hashtag of ‘The Big Weight Loss Challenge’. “I just want to enjoy myself today and eat whatever I want,” one netizen says: “I’ll start losing weight tomorrow.”
– By Manya Koetse
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